Transforming a dental clinic into one of the largest orthodontics networks in Brazil was a challenge that required much more than technical knowledge. Claudia Consalterco-founder of OrthoDontic, shares in this episode of Talk InvestNews how an idea born among university colleagues became a network with more than 300 units spread across the country.
Cláudia talks about the strategic decisions that allowed OrthoDontic to gain a significant share of the market: how she and her partners dealt with the challenges of the healthcare franchise market; and what went behind the scenes of the negotiation with the SMZTO group, led by José Carlos Semenzato.
From tense negotiations to innovative expansion strategies, Cláudia offers valuable insights for those who want to understand the universe of service franchises and reveals how OrthoDontic found an opportunity in the orthodontics market that few can see.
Talk InvestNews is presented by Dony De Nucciowith the participation of Leandro Guissoniand each episode brings a powerful and revealing story from big names in the business world.
