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End of Villa XP: broker resells land in São Roque to JHSF

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Announced in July 2020 like a big big dream to bring together the group’s companies, the Villa XP in São Roque (SP) seems to have been left for later. Second document sent to Cade, to which the InvestNews had access, the financial company founded by Guilherme Benchimol agreed to resell the 500,000 square meter land to the JHSFthe company that was responsible for building the project. It is estimated that the Villa project would have cost XP R$400 million.

The idea for Villa XP emerged at the height of the covid-19 pandemic, when the model full home office It seemed like a path of no return. The company’s plan was to build a campus, similar to what Apple e Google they have in Silicon Valley. The Villa would be installed in a large complex run by JHSF, which brings together the Catarina Outlet and an airport of the same name intended for executive flights, located 70 km from the capital of São Paulo.

READ MORE: To attract the richest, JHSF and KSM even build beaches in the condominiums

At the time of the deal, Guilherme Benchimol these to the Brazil Journal that that region would “explode”. “There were options all over Brazil, but when we visited the area, we were sure it was there,” added the executive. Three years later, in February 2023, in an interview with InfoMoneyBenchimol stated that the project was being restructured. “Some things have changed recently and we need to adapt.”

The decision to implement Villa XP made the manager return floors in the São Paulo Corporate Towers condominium, located on Avenida Faria Lima, in São Paulo. With the project showing signs that it would not go ahead, the company needed to recover floors in the same building in 2022.

Since the beginning of this year there was speculation that XP would give up on the project. To the portal Metropolisesan executive defined the project as “pandemic delirium”. To Cade, XP stated that the sale of the land “is in line with its commercial decision not to give
segment to the project to build a new headquarters in the property in question”.

Wanted by InvestNewsXP has not yet commented.

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