A Walt Disney is forming a new unit to coordinate the company’s use of emerging technologies, such as artificial intelligence and mixed reality, and the media giant will begin exploring their application across its film, television and theme park divisions.
The newly formed Office of Technology Applications will be led by Jamie Voris, who led Disney’s app development for the mixed reality device Apple Vision Proaccording to an email seen this Friday (1st) by Reuters.
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“The speed and scope of advances in AI and extended reality are profound and will continue to impact consumer experiences, creative endeavors and our businesses for years to come, making it essential that Disney explore exciting opportunities and address potential risks,” he said. Disney Entertainment co-president Alan Bergman. “The creation of this group highlights our dedication to doing just that.”
Bergman said the unit will focus on accelerating areas of technology, such as AI and mixed reality, which integrate the physical and digital worlds. It will not centralize the work of these projects. Instead, it will ensure that the various projects within the company are integrated into this broader strategy.
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Disney has increased expertise within the company to harness the potential of these emerging technologies. Kyle Laughlin, a veteran with experience in augmented and virtual reality as well as artificial intelligence, returned to the company in March as senior vice president of Research and Development for Walt Disney Imagineering, the creative force behind Disney theme park attractions. .
