Black Friday is scheduled for November 29th, but Nature e Free Market are already preparing to take advantage of the sales boom. The cosmetics manufacturer launched this Tuesday (15) a new virtual store within e-commerce in Brazil, said Natura’s vice president, Paula Andrade.
As a next step, the beauty company plans to do the same in Argentina by the end of the year.
Everything to increase your customer base, in addition to the frequency of sales. The cosmetics manufacturer’s strategy includes a fast delivery service known by Mercado Livre users as “full”, available for more than 50% of purchases.
The partnership comes months after Magazine Luiza, a MercadoLibre competitor in Brazil, signed an agreement with Aliexpress to list and sell products on both marketplaces.
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Black Friday
The Natura store is an attempt to boost profits with Black Friday, scheduled for November 29th. Both companies are looking to accelerate sales quickly and strongly, said Fernando Yunes, who oversees Mercado Livre’s operations in Brazil.
“It would be excellent for both companies to start 2025 with the business already accelerating,” he added.
Mercado Livre foresees a boost in cosmetics sales due to the partnership, Yunes said. The company increased its perfumery arm by 80% this year. Cosmetics has “surprising” growth and this partnership will accelerate” this, he explained.
Data from Mercado Livre shows that 44% of consumers who buy beauty products return for a second purchase within a short period of time. “MercadoLibre is the right partner and will have longevity,” said Andrade.
In September, the company announced plans to triple its user base and adopt drones to make deliveries.
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